To celebrate thirty years of the newspaper De Morgen, Tractebel Engineering (GDF SUEZ) asked Concerto to design a “top topical” advert for the anniversary edition of the daily paper. Aiming to capitalise on the company’s expertise, the creative staff at the agency came up with visual “instructions + a detailed plan” of the best way to blow out a candle. A quirky, humorous allusion that certainly made this special edition stand out.
