Developed by Concerto, the identity of Tractebel Engineering (GDF-Suez Group) needed some boosting after 10 years of good and faithful service.
The key words: colour, brightness, transparency.
The black and white portraits will survive to maintain the visual assets and remain focused on the human facet.
Organic shapes with flexible contours, tracing paper effects and QR codes embody the relation between the various tools of the enterprise; paper, web, tablets…
