With the "Fleet Solutions: as easy as 1, 2, 3!" leaflet, Concerto adopts a whole new approach to fuel card communication. Whereas this type of communication often contains a detailed presentation of complex offers, the leaflet gets straight to the heart of the matter by focusing on a simplified message. The pitch is reduced to just three key issues, vital to the target audience: save detours, save fuel, save worrying… Plus a reminder of the advantages of Excellium fuel. Designed as a teaser (to prompt a visit from a representative) or a reminder (summary in a few bullet points), the document was available in two languages (FR/NL) for the Belgian market.
