With the arrival on the market of the first electric cars, Total had decided to launch an infrastructure of rapid charging points: the “Plug to Drive” network. The company approached Concerto to create the “Plug to Drive” identity, Total’s charging network for electric cars. Branding the new identity began with the name, logo, and pictograms.
Concerto was responsible for designing the entire “Plug to Drive” identity, including road markings, signage and graphic design of the charge points and recordings for the user voice prompts.
It was necessary to create awareness around the campaign. To explain the “Plug to Drive” identity to customers, we created promotional brochures which were distributed at service stations.
For the inauguration ceremony of this new network, the agency also created PPT presentations, e-mail invitations, flags, kakemonos and other signs decorating the service station in Ruisbroek, where the event took place.
