More beneficial than fossil fuels for both ecological and financial reasons, wood pellets (biomass) are increasingly catching on with Belgian consumers. Marketing them is a first for Total, which is embarking upon green energy production.
Concerto was entrusted with the task of finding an original name and logo for the product. After semantic work taking into consideration the notions of heat, wood, pellet, energy, environment, etc., Xylet was eventually chosen; a neologism that calls the product to mind while making it unique.
Concerto studied the graphic for the packaging with the intention of reflecting the positioning of the product (quality, price, environment, Belgian origin). The 15kg bag provides technical information (dust levels or calorific output, etc.) in the form of original illustrations and has transparent areas so that the product can be seen.
