Once part of the Total Group but now independent, the SigmaKalon group (the second largest european manufacturer of decorative, marine and industrial paints) needed to develop a new identity. A task that called for an in-depth approach to "psychoanalyse" the group, through its national managers and business units and with the aid of senior management, in order to determine the Group’s values, mission and vision.
The outcome of this project, which took over six months to complete, was summarised in a reference guide and in internal campaigns.
