Distrigas has been active in the natural gas business for 75 years, and can draw on solid experience on the European market. For its 2007 annual report, this dynamic “old lady” wanted to combine creativity and cost control by reducing the amount spent on original illustrations.
Motivated by this challenge, Concerto’s creative team suggested a sophisticated graphic treatment to optimise the impact of images without a high intrinsic value. For this annual report, the agency also used a non-coated paper with especially durable characteristics (100% recycled, FSC quality label).
