In Wallonia, 2 out of 3 houses are energy drains and should be energy renovated. It was important to get the message across and inform owners of the assistance available.
Concerto organized a major awareness campaign including 3 TV spots, posters, as well as a social media campaign and the website target page. The agency chose to use Freddy Tougaux to carry the message, playing on his great popularity in Wallonia.
