Generating a profitable growth in turnover, striving for excellence in performance and acting as a socially aware enterprise have always formed part of the three cornerstones of the Delhaize Group’s strategy. For this first edition, Concerto defined the graphic line and then took care of the page make-up and production follow-up. Crucial in terms of communication, this first report thus sets forth the Group’s strategic priorities in each of the three key fields of its corporate social accountability policy: products, people and planet. A poster campaign supports the launch of this first report, together with leaflets including the key figures presented in the document.