For its 2010 annual report, UCB was impressed both by the editorial structure and expertise offered by Concerto for "GRI" (Sustainable Development). Structured according to the disease, the report is organised in part around the lives of patients. Aspects of "sustainable development" are in turn divided into various themes.
To optimise access to information given in the annual report, Concerto also designed and built a mini-website entirely dedicated to information contained in the paper version. Revised according to media requirements, texts and illustrations show the company in a particularly dynamic and comprehensive way.
Adapted to the web, the "patients" case studies allow one to understand an illness in a matter of a few clicks. Structured as a specific "eFile", this section offers users very easy navigation. The list of names in the left margin allows users to access all examples in one click.
Structured in such a way that gives a global view of all information contained on the mini-site, the home page allows users to understand the entire contents (including the most important key figures) in a single glance. A video of the CEO addressing stakeholders maximises the impact of the website.
Once again, in order to maximise its impact, the mini-site offers a "pipeline" that represents the evolution (according to different clinical phases) of the development of different products. A timeframe allows one to understand the different stages of product development. This information is particularly relevant for all stakeholders.
Better than a thousand words, the "key figures" section of the UCB's Annual Report 2010 mini-site provides a clear picture through a series of enlightening diagrams and graphs.
