The obeying of signals is of course essential for railway safety. For this internal awareness campaign, all participants received 3 consecutive booklets setting out the basic safety principles. At the end of each, an enrolment form invited them to go to the website created for the purpose, to reply to a series of questions.
Concerto is responsible for designing, formatting and the photos of the booklets. The effects of this internal campaign were very positive.
The campaign was built around a quiz contest covering three subjects of ABC security:
- Communication between traffic control and train drivers
- Going through signals
- General security principles/advice